John Bowditch - Résumé
Music Marketer
John Bowditch
11+ Years Experience • Los Angeles, CA
Popular Songs I've Worked On
Cold Water (feat. Justin Bieber & MØ)
Major Lazer
Old Town Road (feat. Billy Ray Cyrus) - Remix
Lil Nas X
A Bar Song (Tipsy)
Shaboozey
Juicy
Doja Cat, Tyga
Medellín (with Maluma)
Madonna
Experience
Seeker Music
2022 • Present
Maverick Mgmt
2018 • 2021
Splendour
2018
Mtheory
2016 • 2017
Dew Process
2014 • 2016
Universal Music AU
2013 • 2014
Artists I've Worked With
Madonna
Lil Nas X
Brandy
Joan Jett
Run The Jewels
Major Lazer
Experience
Seeker Music
Highlights
Marketing lead for Seeker Music, a new music company with over 15k copyrights under management
Set up the marketing department from scratch developing the companies marketing strategy and processes
Shaboozey "A Bar Song (Tipsy)" hit a record 19-weeks at #1 on Billboard Hot 100
Increased Christopher Cross' monthly Spotify listeners by 3M, generating additional 7 figures inannual revenue
Pressed and released 100k vinyl units including Run The Jewels 10th Anniversary products
Built frontline label, music is fun, from scratch, product managing all label releases (93 in 2024). Label client Caroline Kingsbury grew 10x in Spotify Monthly Listeners and secured the cover of Spotify's "young & free" playlist (1.5m followers)
Launched company D2C store with over $100k revenue in first year of operation
Built custom analytics platform to track Spotify streams across top 2.5k songs in the catalog
Executed TikTok campaigns with 200M+ views
Maverick Management
Highlights
Spearheaded campaigns for A-list artists including Lil Nas X, Madonna, U2, Brandy, and more
Introduced company-wide streaming, social media, and tour marketing best practices
Led Lil Nas X's record-breaking 'Old Town Road' campaign, securing 19 weeks at #1 and earning the title of most streamed song of the decade (US)
Madonna "Madame X" debuted at #1 on the Billboard Chart
Worked with brand team to orchestrate Lil Nas X Fortnite Performance & Kim Petras x Grindr Halloween Party
Splendour in the Grass/Secret Sounds
Highlights
Contract position running socials for Australia's premier music festival Splendour in the Grass
Festival sold out in a record-breaking 26 minutes
mtheory
Highlights
Provided artist-centric global marketing strategy for management clients TMWRK (Major Lazer, Diplo) and Little Empire
Major Lazer "Cold Water" hit #1 on the Spotify global chart
Major Lazer "Sua Cara" fastest video to reach 1M likes on YouTube
Dew Process/Secret Sounds
Highlights
Coordinated all aspects of releases for roster including Mumford & Sons, Bloc Party, New Order, and Cold War Kids
Mumford & Sons "Wilder Mind" hit #1 on the ARIA album chart
Managed key DSP relationships securing premier campaigns across Spotify, iTunes, Rdio, Guvera
Bloc Party "A Weekend in the City" hit #1 on the ARIA album chart
Led marketing for Dew Process, Australia's largest independent label, working with artists including Gang of Youths, The Rubens, and more
Gang of Youths "Go Farther in Lightness" debuted at #1 on the ARIA Chart
The Rubens "Hoops" hit #1 on the ARIA Chart
Universal Music Australia
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John Bowditch
Music marketing professional with 11+ years of experience delivering record-breaking campaigns, including two of the longest-running Billboard Hot 100 #1 hits of all time (Lil Nas X & Shaboozey). I specialize in building marketing campaigns that drive artist growth, fan engagement, and substantial revenue increases.
John Bowditch
11+ Years Experience • Los Angeles, CA
Popular Songs I've Worked On
Cold Water (feat. Justin Bieber & MØ)
Major Lazer
Old Town Road (feat. Billy Ray Cyrus) - Remix
Lil Nas X
A Bar Song (Tipsy)
Shaboozey
Juicy
Doja Cat, Tyga
Medellín (with Maluma)
Madonna
Experience
Seeker Music
2022 • Present
Maverick Mgmt
2018 • 2021
Splendour
2018
Mtheory
2016 • 2017
Dew Process
2014 • 2016
Universal Music AU
2013 • 2014
Artists I've Worked With
Madonna
Lil Nas X
Brandy
Joan Jett
Run The Jewels
Major Lazer
Experience
Seeker Music
Highlights
Marketing lead for Seeker Music, a new music company with over 15k copyrights under management
Set up the marketing department from scratch developing the companies marketing strategy and processes
Shaboozey "A Bar Song (Tipsy)" hit a record 19-weeks at #1 on Billboard Hot 100
Increased Christopher Cross' monthly Spotify listeners by 3M, generating additional 7 figures inannual revenue
Pressed and released 100k vinyl units including Run The Jewels 10th Anniversary products
Built frontline label, music is fun, from scratch, product managing all label releases (93 in 2024). Label client Caroline Kingsbury grew 10x in Spotify Monthly Listeners and secured the cover of Spotify's "young & free" playlist (1.5m followers)
Launched company D2C store with over $100k revenue in first year of operation
Built custom analytics platform to track Spotify streams across top 2.5k songs in the catalog
Executed TikTok campaigns with 200M+ views
Maverick Management
Highlights
Spearheaded campaigns for A-list artists including Lil Nas X, Madonna, U2, Brandy, and more
Introduced company-wide streaming, social media, and tour marketing best practices
Led Lil Nas X's record-breaking 'Old Town Road' campaign, securing 19 weeks at #1 and earning the title of most streamed song of the decade (US)
Madonna "Madame X" debuted at #1 on the Billboard Chart
Worked with brand team to orchestrate Lil Nas X Fortnite Performance & Kim Petras x Grindr Halloween Party
Splendour in the Grass/Secret Sounds
Highlights
Contract position running socials for Australia's premier music festival Splendour in the Grass
Festival sold out in a record-breaking 26 minutes
mtheory
Highlights
Provided artist-centric global marketing strategy for management clients TMWRK (Major Lazer, Diplo) and Little Empire
Major Lazer "Cold Water" hit #1 on the Spotify global chart
Major Lazer "Sua Cara" fastest video to reach 1M likes on YouTube
Dew Process/Secret Sounds
Highlights
Coordinated all aspects of releases for roster including Mumford & Sons, Bloc Party, New Order, and Cold War Kids
Mumford & Sons "Wilder Mind" hit #1 on the ARIA album chart
Managed key DSP relationships securing premier campaigns across Spotify, iTunes, Rdio, Guvera
Bloc Party "A Weekend in the City" hit #1 on the ARIA album chart
Led marketing for Dew Process, Australia's largest independent label, working with artists including Gang of Youths, The Rubens, and more
Gang of Youths "Go Farther in Lightness" debuted at #1 on the ARIA Chart
The Rubens "Hoops" hit #1 on the ARIA Chart
Universal Music Australia
John Bowditch
Music marketing professional with 11+ years of experience delivering record-breaking campaigns, including two of the longest-running Billboard Hot 100 #1 hits of all time (Lil Nas X & Shaboozey). I specialize in building marketing campaigns that drive artist growth, fan engagement, and substantial revenue increases.